"I'm Going To Push The Boundaries In This Industry," Rihanna On Fenty Beauty

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Rihanna's make-up line, Fenty Beauty, shook up the entire beauty industry. In a world with endless make-up companies, Rihanna believes in including everyone with her 40 shades of foundations. Fenty Beauty stood out because of its all-embracing products landing it a spot on TIME‘s 25 Best Inventions of 2017.  

I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.

Rihanna simply gave the people what they wanted and she doesn't plan on stoping. In fact, she plans to going above and beyond. 

The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry.

You can see Rih Rih's entire interview with TIME here.